
FOR IMMEDIATE RELEASE
Melbourne, Australia — 14th July 2026 — eRealty today announced the appointment of Paul Tyrrell as Chief Executive Officer, marking a new phase of leadership as the company accelerates the expansion of its integrated property media and technology ecosystem.
"eRealty has built a genuinely differentiated ecosystem across media, marketplace, and workflow technology. I'm excited to build on that foundation and scale these platforms into a unified network that delivers measurable value to all participants in the property journey." — Paul Tyrrell, CEO, eRealty
Paul Tyrrell brings extensive experience across property media, digital platforms, and commercial growth leadership. Most recently, he served with View Media Group and its flagship platform View.com.au, where he held senior executive responsibilities spanning commercial strategy, partnerships, and platform growth within one of Australia's most recognised property media ecosystems. His career has focused on scaling digital property businesses, building advertiser and agency relationships, and developing high-performing media products that connect audiences with real estate opportunities.
Prior to his most recent roles, Tyrrell built a career across senior leadership positions in media and digital marketplaces, with a strong emphasis on property, advertising technology, and performance-driven platform development. His background in aligning media inventory with transaction-based property ecosystems positions him to lead eRealty through its next stage of integration and scale.
Founder Troy Rushton has led the organisation since its inception in 2020, guiding its early-stage development and platform architecture through a period of rapid innovation. Under his leadership, the company has developed a suite of connected platforms designed to streamline the property journey and improve collaboration across the real estate sector, including:
For media enquiries, contact the eRealty communications team.
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